Key Skills
- Development and implementation of marketing strategies & plans
- Copywriting skills and creation of marketing materials for multiple audiences
- Understanding target markets and industry trends to explore potential growth areas
- Exceptional organisation and co-ordination skills on multiple projects
- Confident communication and client facing skills for presentation of ideas
Qualifications
Advanced Certificate in Marketing from the Chartered Institute of Marketing with 2 distinctionsBA Hons Design Studies & Visual Studies - First Class Degree
Key Responsibilities - most recent position
- Marketing and managing the portfolio of services to channel - from small businesses to public sector organisations and large corporations
- Developing content, briefing design and messages of services for inclusion in corporate catalogues and specific direct mail campaigns
- Launching and promoting new services including sales training, development of sales collateral, product management and incentives
- Co-ordination of presence at exhibitions including creation of stands and materials
- Writing content and developing creative for websites featuring the services portfolio
Key Achievements
- Developing a trial marketing campaign for a large IT reseller, marketing a new service to 19 stores and 19,000 customers. Resulting in quadrupling of generated leads and excellent Return on Investment
- Helping to grow a new search engine marketing business over the period of one year from 4 to 13 staff
- Helping achieve a 100% growth in turnover for a web design company and winning an award as regional Entrepreneurs of the Year 2002 - (Guardian Angels)
- Being successfully self-employed developing websites for small businesses.


